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  • Real-time keyword rankings
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Last updated: December 28, 2024

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  • Which keywords they target
  • Their most important pages
  • Where their traffic comes from
  • Where they get backlinks from
  • How they monetize their site
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google.com Web Traffic Statistics

Get a snapshot of google.com online performance by viewing its most critical traffic metrics
Spy on your competitors’ traffic generation strategies
Identify your competitor’s top products, services, and categories
Reveal the competition’s best performing digital marketing channels

google.com Traffic and Visitor Engagement

Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In November google.com received 135.77B visits with the average session duration 12:53. Compared to October traffic to google.com has decreased by -3.49%.
Total Visits last 3 months
Nov135.77B
Oct140.67B
Sep132.34B
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google.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Google.com's core audience is located in United States followed by India, and Japan.
Country
All devices
Desktop
Mobile
United States18.42%25B35.59%64.41%
India6.71%9.11B23.04%76.96%
Japan5.11%6.93B22.36%77.64%
Brazil4.83%6.56B25.36%74.64%
Russian Federation
3.73%5.06B26.69%73.31%
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google.com Traffic Share by Device

Quickly understand where a website`s traffic comes from and what devices visitors prefer to use. On google.com, desktops drive 29.25% of visits, while 70.75% of visitors come from mobile devices.
Desktop29.25%
Mobile70.75%
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All Devices
Desktop
Mobile

google.com Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience
Top SourcesTop Destinations
Direct
+1.81%
91.69%
-2.81%
0.83%
Google organic
ogs.google.com
-2.76%
0.48%
accounts.google.com
+26.99%
0.44%
-1.06%
2.98%
+2.31%
2.07%
+2.26%
2.02%
+2.44%
1.47%
-4.63%
1.16%
google.com

On google.com, visitors mainly come from Direct (91.69% of traffic), followed by youtube.com (0.83%). In most cases, after visiting google.com, users go to youtube.com and reddit.com.

google.com Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Google.com's audience also visits apple.com, followed by microsoft.com, and twitter.com.
#1
Visits:

795.07M

#2
Visits:

1.88B

#3
Visits:

2.7B

google.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Google.com’s traffic has increased by 4.32% month-on-month up to current organic search traffic. In addition, paid search traffic has increased by 15.55% up to current paid search traffic.
Organic Traffic
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google.com Organic Keywords

Organic Research is designed to help you discover competitors' best keywords.

google.com Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to google.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.
KeywordIntentPositionVolumeCPC(USD)Traffic %
google
N
168,000,0001.7510.04%
google maps
N
T
124,900,0000.283.67%
google flights
N
120,400,0000.683.01%
gmail
C
N
155,600,0000.522.54%
traductor
N
T
116,600,0000.42.45%

google.com SEO Audit

Check out google.com’s site performance with an audit that detects issues related to crawlability, content, links, and coding
Assess your website’s performance and fix all associated issues
Make sure Google bot can crawl and index your website
Scan your website for 130+ technical and SEO mistakes

google.com SEO Audit and Website Health Check

See how your website’s overall health stands up to the competition. Fix any of the over 130 technical and SEO mistakes our tool finds
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