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    Last updated: December 14, 2024

    amazon.co.uk

    November 2024 Traffic Stats

    RetailEntertainmentOnline Services
    Global Rank:
    Worldwide
    76
    Country Rank:
    United Kingdom
    4
    Category Rank:
    Retail
    5
    Visits

    563.06M

    Authority Score

    100

    Traffic Cost

    Unlock

    Ad Spend

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    • Which keywords they target
    • Their most important pages
    • Where their traffic comes from
    • Where they get backlinks from
    • How they monetize their site
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    amazon.co.uk Web Traffic Statistics

    Get a snapshot of amazon.co.uk online performance by viewing its most critical traffic metrics
    Spy on your competitors’ traffic generation strategies
    Identify your competitor’s top products, services, and categories
    Reveal the competition’s best performing digital marketing channels

    amazon.co.uk Traffic and Visitor Engagement

    Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In November amazon.co.uk received 563.06M visits with the average session duration 10:38. Compared to October traffic to amazon.co.uk has increased by 14.21%.
    Visits

    563.06M

    +14%
    Pages / Visit

    6.91

    Avg. Visit Duration

    10:38

    Bounce Rate

    40.72%

    Total Visits last 3 months
    Nov563.06M
    Oct492.99M
    Sep478.3M
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    amazon.co.uk Website Traffic by Country

    See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Amazon.co.uk's core audience is located in United Kingdom followed by Ireland, and United States.
    Country
    All devices
    Desktop
    Mobile
    United Kingdom80.52%453.4M41.64%58.36%
    Ireland4.81%27.09M30.73%69.27%
    United States2.78%15.63M50.87%49.13%
    India1.54%8.68M17.89%82.11%
    Japan0.76%4.26M93.54%6.46%
    See all countries →10x daily insights. Free!

    amazon.co.uk Website Traffic Journey

    Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

    On amazon.co.uk, visitors mainly come from Direct (69.13% of traffic), followed by google.com (17.03%). In most cases, after visiting amazon.co.uk, users go to google.com and ssl-images-amazon.com.

    Show traffic details →

    amazon.co.uk Competitors and Alternatives

    Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Amazon.co.uk's audience also visits ebay.co.uk, followed by youtube.com, and wikipedia.org.
    #1
    amazon.co.uk favicon
    ebay.co.uk
    Visits:

    195.69M

    #2
    amazon.co.uk favicon
    youtube.com
    Visits:

    72.75B

    #3
    amazon.co.uk favicon
    wikipedia.org
    Visits:

    6.88B

    See more competitors →

    amazon.co.uk Organic and Paid Website Traffic

    Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Amazon.co.uk’s traffic has dropped by -2.3% month-on-month down to current organic search traffic. In addition, paid search traffic has dropped by -45.37% down to current paid search traffic.
    Organic Search Traffic

    157.35M

    -2%
    Paid Search Traffic

    5.36M

    -45%
    Branded Traffic Share

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    Access 10 years of data →

    amazon.co.uk Organic Keywords

    Organic Research is designed to help you discover competitors' best keywords.

    amazon.co.uk Top Organic Keywords

    Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to amazon.co.uk, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.
    United Kingdom
    KeywordIntentPositionVolumeCPC(USD)Traffic %
    amazon
    N
    		124,900,0000.0713.79%
    amazon uk
    N
    		120,400,0000.111.3%
    amazon prime
    C
    N
    		11,830,0000.281.01%
    amazon prime uk
    N
    		1301,0000.310.16%
    amazon uk login
    N
    T
    		1301,00010.16%
    See all keywords →

    amazon.co.uk SEO Audit

    Check out amazon.co.uk’s site performance with an audit that detects issues related to crawlability, content, links, and coding
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    amazon.co.uk SEO Audit and Website Health Check

    See how your website’s overall health stands up to the competition. Fix any of the over 130 technical and SEO mistakes our tool finds
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