Yellow Pages business listing: Free traffic you can’t ignore

Despite a shift from print to digital, Yellow Pages online listings are still influential in local search. Businesses listed on Yellow Pages benefit from brand recognition and the SEO benefits the directory offers. But getting your business on Yellow Pages isn’t as easy as it used to be…

The enduring value of Yellow Pages business listings

Listing on Yellow Pages enhances visibility to potential customers who still turn to the iconic directory for local information.

Yellow Pages business listings for electricians

Having your business’s NAP (name, address, phone number) on Yellow Pages also helps boost overall local SEO. Google values consistent and accurate listings across reputable directories, considering them indicators of a business's trustworthiness and relevance in search queries. Search engines also recognise the quality backlinks from such a well-established site. Plus, it’s absolutely free to create a basic listing. So there’s no real argument against earning some extra local SEO juice from Yellow Pages.

How to add your Yellow Pages listing (FREE)

Listing your business on Yellow Pages for free isn’t quite as straightforward as you might expect.

A screenshot from the Yellow Pages homepage

Typically, creating a Yellow Pages free listing is a matter of claiming an existing profile or setting one up. Then, it’s just a case of verifying your business on Yellow Pages by phone.

The button to claim a free Yellow Pages business listing

However, at the time of publication, we were unable to manually create a listing on the Yellow Pages website. Clicking “claim a listing” reveals sister directories and enhanced features, but no way of creating a profile. This leaves the option of calling Yellow Pages (1-866-794-0889) to set up a listing over the phone.

Fortunately, listing management software makes creating a listing on Yellow Pages far less hassle. Upload your NAP once, and these handy tools connect to Yellow Pages and other platforms without you ever having to pick up the phone.
 

With a listing management solution, you can also skip the next step: optimization. Once connected, the software uploads your detailed business information automatically. This includes opening hours, services offered, and a keyword-rich description.

The challenges of manual listing management

Managing business listings manually across multiple directories, including Yellow Pages, isn’t easy for the average small business. Going it alone makes it easy to make mistakes in your business’s NAP. This confuses potential customers and negatively impacts rankings.

Errors in a business’s online listings

Updating information such as business hours or contact details on multiple directories can be extremely time-consuming. This task requires careful attention to detail and can divert resources away from other critical business operations. Without a centralized management system, it’s also easy to overlook some directories during updates. This means you could miss out on valuable local traffic and opportunities for customer engagement.