SEO Split-Testing: Is My Website a Good Fit?
- Strong concept of “product” “category” or “blog/article” pages:
a. Your website does not require any of these to test but needs pages that have the same template (i.e., hotel listing pages on a travel site). - 100k of GSC (Google Search Console) clicks over the last 100-day period per test:
a. The best way to verify this is to connect GSC to the SplitSignal tool.
b. You can also qualify yourself using GSC: - An acceptable amount of pages in a given test:
a. Generally, we recommend 300 pages per test, but we have seen successful tests with 100 pages or even slightly less. Contact [email protected] with any further questions.
b. Example on how to use Google search to get a page estimate: - A good ratio of clicks to pages (examples below):
Good Thresholds but have bad ratio:
- Total pages: 45030
- Total clicks: 102712
This results in a low-quality model.
Bad Thresholds but good ratios:
- Total pages: 63
- Total clicks: 579745
This results in a good-quality model.
Good Thresholds and ratios:
- Total pages: 486
- Total clicks: 822616
This results in a high-quality model.
Bad Thresholds and ratios:
- Total pages: 265
- Total clicks: 41537
This results in an inconclusive model.