SEO vs. PPC: Differences, Pros, Cons, & How to Choose
SEO drives traffic through organic search, whereas PPC generates traffic using different types of paid ads.Oct 29, 2024
Carlos Silva
Senior Content Writer AT Semrush
Carlos Silva is a content marketer with over 10 years of experience in writing, content strategy, and SEO. At Semrush, he’s involved in research, editing, and writing for the English blog. He also owns Semrush’s Educational Newsletter (4M+ subscribers).
Expertise
- content writing
- content strategy
- on-page seo
- keyword research
Education
- BA in Economics Management
Author
Google's Helpful Content Update & What to Do About It
Google‘s helpful content update is part of Google‘s ranking system designed to reward useful content.Oct 21, 2024
When to Update Blog Content & Why You Should
Update your blog content once every three to six months to ensure accuracy and audience satisfaction.Oct 11, 2024
What Is Content Marketing? [Simple Definition + Starter Guide]
Content marketing is the process of creating and sharing useful content online to attract and engage users.Oct 09, 2024
Contributor
SEO Checklist: 41 Tips to Optimize Your Website
Use this SEO checklist to improve your website’s search engine rankings.Sep 18, 2024
DIY SEO: 6 Steps Anyone Can Follow to Get Results
Follow the 6 steps in this handy DIY SEO guide to set up your site for higher organic rankings and traffic.Sep 18, 2024
Ultimate Guide to Google AdSense (2024 Updated)
Learn what Google AdSense is, how it works, and best practices to follow to maximize revenue.Aug 07, 2024
Keyword Search Volume: What It Is & How to Find It
Keyword search volume usually refers to the average number of monthly searches a keyword gets in Google.Jul 25, 2024