STOPP Copywriting Framework
Need to write a persuasive email, landing page, ad, or social media post? Use the STOPP framework, a start-to-finish formula to write high-converting marketing copy. In this guide, you'll learn what it is and how to use it to write great copy in minutes, not days.
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Author
Liz Willits
Liz Willits is a marketing expert, business owner, and conversion copywriter who guides the copy and content strategies of fast-growing tech companies around the world. She's worked in B2B SaaS marketing for nearly a decade and teaches marketers about copywriting on LinkedIn.
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