Ultimate Digital Marketing Glossary

Designed to support your growth, this digital marketing glossary provides crystal-clear explanations of the most commonly used terms and acronyms in the industry, making it an all-inclusive guide for anyone trying to navigate the complexities of SEO and digital marketing.

A

Abandonment Rate

Above the Fold

A/B Testing

Access Log

Account Based Marketing (ABM)

Adaptive Web Design

Ad Blockers

Ad Group

Ad Keyword

Ad Network

Ad Platform

Ad Rank

Advertising Agency

Affiliate

Affiliate Marketing

Agile Marketing

AI Marketing

AI Prompt

Algorithm

Alt Text

Analytics

Anchor Text

Application Program Interface (API)

Authority Score

Average Difficulty

Average Position

B

B2B Marketing (Business-to-Business Marketing)

B2C Marketing (Business-to-Consumer Marketing)

Backlinks

Black Hat SEO

Blogging

Bot (robot, spider, crawler)

Bottom of the Funnel

Bounce Rate

Brand Awareness

Brand Equity

Brand Identity

Brand Loyalty

Brand Manager

Brand Marketing

Breadcrumbs

Buyer Persona

C

Call-to-Action (CTA)

Canonical URL

Carousel

ChatGPT

Churn Rate

Citation Building

Click Potential

Clickstream Data

Clickthrough Rate (CTR)

Common Keywords

Competitor Analysis

Competitors in Google Ads

Competitors in Organic Search

Content

Content Management System (CMS)

Content Marketing

Content Strategy

Conversion (Goal)

Conversion Path

Conversion Rate

Conversion Rate Optimization (CRO)

Core Web Vitals

Core Web Vitals (in Semrush)

Cost %

Cost-per-Lead (CPL)

Cost Per Mille (CPM)

CPC (Cost Per Click)

Crawl Budget

Crawler (bot, robot, spider)

Cross Group Negatives

CSS

Cumulative Layout Shift (CLS)

Customer Acquisition

Customer Acquisition Cost (CAC)

Customer Lifetime Value (CLV)

Customer Relationship Management (CRM)

Customer Segmentation

D

Declined Keywords

Destination Site

Digital Marketing

Direct Marketing

Direct Traffic

Disavow

Disavow File

Display Ads

Display Advertising

Duplicate Content

E

Earned Media

Ecommerce (electronic commerce)

Email Marketing

Engagement rate (Social Analytics)

Engagement rate (Social Tracker)

Estimated Accuracy

Estimated Traffic

F

Facebook Engagement

Featured Snippet

Follow Links

G

GDPR

Google AdSense

Google Algorithm

Google Analytics (GA)

GoogleBot (robot, spider, crawler)

Google Business Profile (formerly Google My Business)

Google Looker Studio

Google Review Link

Google Search Console

Google Search Text Ad Keywords

Google Search Text Ads Bottom

Google Search Text Ads (formerly Google AdWords)

Google Search Text Ads Top

Google Search Text Ads Traffic

Google Search Text Ads Traffic Price

Google SE Traffic

H

Heading Tag

Heat Map

Historical Data

Hreflang Tags

HSTS (HTTP Strict Transport Security)

HTML (HyperText Markup Language)

HTTP

HTTPS

I

Improved Keywords

Indexed Pages

Internal LinkRank

IP address

J

Javascript (sometimes abbreviated JS)

K

Keyword

Keyword Cannibalization

Keyword Density

Keyword Difficulty

Keyword (Google Ads)

Keyword (organic)

Keyword Overview

Keyword (related, in Keyword Magic Tool)

Keyword Research

Keyword Stuffing (Keyword spam)

Knowledge Graph

L

Landing Page

Largest Contentful Paint (LCP)

Link

Linkbait

Link Building

Link Juice

Listing Management

Listing Management (in Semrush)

Local Ads

Local Citations

Local Finder

Local Keyword Research

Local Listings

Local Marketing

Local Pack

Local Ranking Factors

Local Search Grid

Local Search Marketing Services

Local SEO

Local Teaser

Long Tail Keyword

M

Manual Sanctions (Manual Actions)

Map Rank Tracker (in Semrush)

Market Consolidation (in Market Explorer)

Match Score (in Market Explorer)

Meta Description

Meta Tags

Meta Title

Microdata

Minification

Mirror Site

N

NAP (Name, Address, and Phone)

National Level Data

Negative Keywords

Noindex

Not-provided

Number of Results

O

Online Directories

Online Review Management

Online Visibility

Open Graph

Organic Search Results

Orphaned Pages

Outreach

P

Page Title

Page View

Pagination

Position or Pos (SERP)

PPA (Pay Per Action)

PPC (Pay Per Click)

Public Relations

Purchase Conversion (in Market Explorer and Traffic Analytics)

Q

Quality Score

Query

R

Readability Score

Redirect

Referral Traffic

Referrer

Relevancy

Results

Review Management (in Semrush)

Reviews

Rich Snippet

Robots.txt

ROI (Return on Investment)

Root Domain

S

SaaS (Software as a Service)

SAB (Service Area Business)

Schema.org

Scraping

Search Engine (SE)

Search Traffic

Semantic Core

Semrush Rank

SEM (Search engine marketing)

SEO (Search engine optimization)

SERP

SERP Features (such as Rich Snippet)

SERP Source

SERP Volatility

Serviceable Available Market (SAM)

SE Traffic Price

Share of Voice (in Semrush)

Sitelinks

Sitemap.xml

SMM (Social media marketing)

Social Traffic

Split Testing

T

TF-IDF (Term Frequency — Inverse Document Frequency)

Time on Page

Title Tag

TLD (Top Level Domain)

Topic Efficiency (in Topic Research)

Total Addressable Market (TAM)

Total Blocking Time (TBT)

Total Engagement (Social Tracker)

Tracking Code

Traffic Cost (found in Domain Analytics)

Traffic % (in the Organic Positions & Advertising Positions reports)

Trend (in Semrush)

U

UGC (User-generated content)

URL (Google Ads)

URL (Landing page)

URL (Uniform Resource Locator)

V

Visibility % (in Position Tracking)

Voice Search SEO

Volatility (in Semrush)

Volume (Search Volume)

W

White Hat SEO

1...9

301 redirect

302 redirect

307 redirect

403

404

500 Internal Server Error

502 Bad Gateway