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Keyword Research Course with Greg Gifford

Pump up your knowledge on the basics of keyword research with this free and in-depth course from Semrush favourite Greg Gifford.

Who is this сourse for?

Whether you’re just learning how to do keyword research or you’re just brushing up on certain aspects, this course will help. Upon course completion, you’ll be able to conduct solid keyword research on your own.

What you’ll learn

Learn how to take keyword research for search engine optimisation. It's the first, most important, steps in SEO.

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Semrush Academy

This course was developed by a team of industry-leading experts at Semrush with diverse marketing backgrounds. They offer engaging, up-to-date content tailored to the dynamic digital marketing landscape. Enrolling in this course will equip you with the essential skills to thrive in today's digital world.

Course Structure

Introduction to Keyword Research

The foundation of a robust SEO strategy is excellent and relevant keyword research. In this module, we will explain to you what SEO keyword research is, and how important it is for your SEO strategy.

1 video

3 minutes

Special Invite: Spotlight Conference by Semrush

The Semrush Spotlight Conference on October 30th in Amsterdam is coming!

1 video

1 minute

Understanding the Business

This module focuses on developing understanding of a business and how to research keywords for a particular business based on the analysis of this business and the market niche it falls into. You'll find out how to start your keyword research process by asking the right questions about what's important to a business and its potential customers.

1 video

6 minutes

Query Intent

Search or query intent is what the user wants to find, what action they want to perform, or what goal they hope to achieve when they type a search query into a search engine. In this lesson, you will learn the types of intent users have and how they correspond with search results.

1 video

5 minutes

Create a List

After you have learned how to perform keyword research, you move on to your first niche keyword research and create your list. You will also learn which ones can bring you fast and long-term results.

1 video

7 minutes

Semrush Tools

To perform advanced keyword research, you need effective professional tools. In this lesson, we introduce you to the Semrush keyword research tools, which help you in SEO keyword research.

1 video

7 minutes

Not Provided Keywords

To make your keyword research even more effective, you might want to discover which keywords are hidden by the 'not provided' label in Google Analytics. In this lesson, we tell you how to overcome this roadblock.

1 video

6 minutes

Check Your Competitors

Smart competitor analysis can give you valuable ideas. In this keyword research guide, you will learn how to gain competitor insights and what to focus on while doing your keyword research.

1 video

7 minutes

Create Content

Optimizing your content with the right keywords is critical for achieving top search engine rankings. This lesson will teach you how to write optimized content using researched keywords.

1 video

6 minutes

Start the Course

Take your knowledge to the next level by completing this course, which is packed with strategies you can start implementing right now.